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10. Pogues Singer’s Impact On Liverpool Fc Trading Strategies – ‘He’s a snake – in the best way!’ How Taylor Swift became the biggest pop star in the world, again.

In 2015, the singer’s career was shocked by the media and public attention he received. But after a fight for his employer, a record-breaking lockout and Eras’ triumphant campaign, he regained his crown – and this was protected against hatred.

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Last month, Taylor Swift wrapped up the first leg of her Eras tour – a three-hour long concert that was billed as the pop culture highlight of the year, she said. Barbenheimer.

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Eras led to a $5 billion increase in consumer spending in the US, cities were forced to improve public transport systems and world leaders responded: Justin Trudeau asked to him on Twitter to come to Canada. And rightly so: I saw Eras last show in the US in August and had one of the happiest concerts I’ve ever seen, a reminder of the incredible talent of Swift’s generation.

When Eras ends in November 2024, it will likely become the highest-grossing tour of all time with $1.4 billion in revenue – half a billion more than Elton John’s charity tour, the now solid. The film Eras released in US theaters in October earned $37 million on the day tickets were sold. Overall, the tour re-established Swift as the most successful pop star in the world, after years of unexpected resurgence.

When the South American tour begins in November, Swift will release her third album in 12 months, a remastered version of 1989. It’s an album, after her first release in The year 2014 made him like Michael Jackson and Michael Jackson. Madonna 80 years old. -an. Newspapers and blogs are attached to the “squad” – the collection of models, actors and musicians who always surround him. But at the end of her world tour, she was accused of selfish and shallow “girl boss” women, and she had public fights with Kim Kardashian, Kanye West, Katy Perry, Nicki Minaj and Calvin Harris. A powerful attack soon followed.

Goal Squad… Speed ​​on stage with Hailee Steinfeld, Gigi Hadid, Lily Aldridge and Lena Dunham at the New Jersey 1989 tour, 2015. Photo: Larry Busacca/LP5

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But the next month, when Swift released 1989 (Taylor’s Version), the album could start with higher first-week sales than her new work; the current cultural influence is a little bit of the era of 1989. How did Swift regain her status without falling into the pitfalls she found herself in last time?

Shortly after her breakup in 1989, Swift changed her style of releasing a new album every two years, and is expected to release three more albums in 2017, including Reputation, which appears to be a response to haters. Louis Mandelbaum, host of the pop music podcast Pop Pantheon, said that Reputation is “more interesting than that: it’s about him finding refuge in a new relationship in the face of [the release]”, but the report – he deleted his. more social media accounts and use gothic imagery – allowing Swift to play around with her sculpted image. “He tried to insert negative evidence about himself into the narrative of the story; like, ‘I’m responsible for how you see me,'” he said.

A lot of people now think that Reputation is underrated, but “compared to 1989, Reputation was not [commercially] successful. And he was so worried about the backlash that he was hiding that’s what the album is about.” In 2019, Swift released her seventh album Lover, a record that truly proved that she had moved on from drama to happiness. was one of his most successful records, the first since 2010’s Speak Now not to make a US No.

He sheds his skin and becomes a new version of himself to fit the current culture. You never know what’s going to happen

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But her release was accompanied by another controversy: the original compositions of her first six albums were obtained by manager Scooter Braun and then sold again without Swift. He announced that he would release a new recording of the record in an effort to undermine Braun’s influence.

Mandelbaum said that Swift’s fight with Braun “allowed her to get the impression from the public that she was losing her post-1989 highs. It’s easy to tell.” to most pop people: this male music director is trying to steal the art. This female singer, then let him review his songwriting: ‘I need my songs for which I wrote in my bedroom when I was 15.’”

The disease gave a new impetus: in 2020, Swift released the wonders of Folklore and Evermore, two albums co-produced with Aaron Dessner of National that repositioned him as a musician Bill, not just a pop star. Maltese-British singer and songwriter Lauren Aquilina, a fan of Swift who supported her on her 1989 tour, called Folklore her favorite of Swift’s albums, titled he is “very determined and self-reliant” and the work of “someone who composes their own music. work.” The lyrical concept changes again, giving new fans “an opportunity to appreciate the storytelling.”

Swift began re-releases of Taylor’s Version in the spring of 2021 and will release another debut album, Midnights, in 2022. The record “brings elements of human history into pop. material, and they are combined,” explained Aquilina, saying. From a songwriting perspective, Swift is “proving that she can do what she wants to do”. Since then, he has not left the charts, breaking the record for having the most albums in the US Top 100 and becoming the first artist since The Beatles to have singles from three different albums on the US singles chart.

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Lauren Beeching, who spoke about the crisis before her musical talent, says that Swift’s ability to reinvent her image has given her longevity. “She’s a snake in the best way,” he said, referring to the slurs Swift threw and regurgitated during Reputation. “He shed his skin and became a new version of himself to fit into today’s culture. You never know what’s going to happen next, that’s what keeps his fans going. “

Now that Swift is more popular than ever, fans and critics are wondering if there will be any backlash. The Eras Tour became a big story, not only because of Swift’s performance but because of the cultural and political consequences that were not seen – Ticketmaster’s mishandling of the start of the Eras tour, which Swift criticized led to an antitrust investigation – despite the times. from It’s show continues to go viral online.

Swift is known for the bat brand “army”, seen with Gigi Hadid, Haim’s sister and Blake Lively, and her relationship life is back in the news: in January, she broke up with Joe Alwyn, her partner of six years. , and was soon linked to Matty Healy, a popular singer in 1975. Healy came under fire for making racist jokes on the podcast, prompting Swifties to ask him to leave it. Some fans have also expressed concern that many of Swift’s exclusive merchandise — the same story on different vinyl colors, endlessly matching clothing — are sick of what some have called “capitalist era”.

It’s not important for pop stars to cover everything; All Taylor has to do is give what her fans want from her.

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But the trend of fame has changed since Swift’s last fall, to her liking. When Swift was released in 1989, there was no way to become a megastar pop icon without media exposure, which meant that there was a mass audience that was forced to interact with knowledge that Swift does not want to know. Beeching said, at the time, “Swift was looked upon – the poor girl could not go a day without receiving a great deal of hatred”.

Today, the monoculture has declined, and conversations are largely driven by the users of TikTok, Reddit and X. The fandoms that emerge on these social networks are closed and dispersed; Algorithms provide information to users to show them what they want. This ecosystem has spawned celebrities such as video game vlogger Pinkydoll, dance-turned-pop star Addison Rae, and Twitch streamer Kai Cenat – all of whom are well-known fans, and know rejected by those who don’t. . .

“We’re in a time where everyone is a cult star, from Taylor to Charli XCX,” Mandelbaum said. “Pop stars don’t have to make music around; All Taylor has to do is give what her fans want from her. ” Swift can be the most famous person in the world to those who love him, but live outside

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