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News returned to the front page of the Northeastern News in Kansas City this week, when the newspaper intentionally printed a blank front page of its previous issue to show community members what they would lose if the paper closed.
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This week’s Wednesday newspaper front page in a Missouri neighborhood informed residents that local steelworkers are repairing fences at a historic cemetery for free.
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Last week, the 89-year-old newspaper received more than $3,000 in donations, including one from Florida, after a blank front page drew national attention. Publisher and co-owner Michael Bushnell said Northeast News has some new advertisers and other ideas to keep going.
“We never expected it to explode this quickly,” Bushnell said. “Finally, thank God, it happened.”
The idea of creating a blank page came from a staff meeting, after which it was decided not to post any messages on the Internet and not to answer the phones in the office 24 hours a day.
When the paper was delivered last week, Bushnell was personally bombarded with text messages and phone calls: “Do you realize there’s nothing on the front page?” “Your printer may have encountered an error.” She had her friends open the paper, where editor-in-chief Abby Hoover explained why.
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Due to the pandemic, two local laundromats, a grocery store and a charter school stopped advertising, resulting in a loss of $2,700 in monthly revenue.
If it is gone, nothing will replace it. The metropolitan Kansas City Star has a large area to cover and its own financial problems, and the Northeast News staff usually only sees Star reporters at the scene of a homicide or serious accident.
“People take social news for granted,” he said. “We organize forums with candidates and sponsor community clean-ups. It’s more than just showing up, taking notes and going home.
One of those who texted Bushnell was Dan Smith, owner of Elios Coffee House in northeast Kansas City.
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Northeast news is delivered in Elios. Smith is an advertiser despite his hard times; Elios has been closed for two months due to Covid-19. He expressed his appreciation for the newspaper’s support of local businesses and the personal commitment of its employees to the area.
“It’s really part of the glue of the community,” Smith said. “I think if we took that away, we’d all feel like separate islands.”
Not just North East News. Penelope Muse Abernathy, a journalism professor at Northwestern University who tracks the industry, said a quarter of the nation’s newspapers have gone out of business within 15 years — most of them community weeklies.
A survey last October found more than 60 pandemic-related newspaper shutdowns, and Abernathy said he’s learned about dozens more since then. If the 2008 recession is any guide, newspapers will face their worst problems in the next two to three years as emergency government aid runs out.
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Abernathy appreciates the visual appeal of Northeast News. “It’s a great and sophisticated way to remind people what’s at stake,” he said.
A banker found himself more aggressive and optimistic after a banker told Northeast News that the initial $12,000 in pandemic relief from the government would not be available. He received a $5,000 journalism grant from Google and another small loan from the government. Taking into account the possibility of doing non-commercial work. Although the Northeast News does not charge a subscription fee and does not have a paywall on its website, it is looking for ways to offer benefits to those who voluntarily pay a subscription fee.
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