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Responsible Disclosure Journey: Navigate Site .nl For Riches – Create personalized experiences with machine learning and artificial intelligence. Customize everything from web pages to in-app experiences, product recommendations, content and more. Tailor each customer experience to drive specific KPIs, from customer acquisition to customer retention, using a mix of real-time user behavior and historical customer data. Increase page personalization with machine learning, inform CTA such as banners or popups. You can even target and test your customers’ browsing speed, and personalization decisions happen in milliseconds.

Enable relevant real-time experiences that move customers along their shopping journey. Use AI-based decisions to determine the next most relevant interactions for your customers with recommendations based on real-time customer behavior, historical customer data, and company-specific data sets such as pricing and inventory. Deliver predefined experiences to your customers, such as browsing or abandoning cart journeys, all by using real-time customer interactions to determine the right content, channel or offer for them.

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Enter real-time engagement data directly into your sales and service consoles to improve interactions with customers and prospects. It enables service teams to avoid issues and provide more effective case resolution, with faster access to recent customer interactions across multiple business touchpoints. Give your sales team more insight into the account or prospect’s purchase journey, driving more relevant conversations and offers, using real-time knowledge about content consumed, products viewed or time spent on your site.

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Use artificial intelligence to gather data from current intent and past business activity to identify customer interests, passions and preferences. Expand your personalization capabilities with fully customizable affinity charts, which allow you to map and visualize rich customer profiles in real-time. Develop different perspectives of your customers based on individual preferences and use these insights to deliver personalized messages and offers, giving you higher conversion rates across websites, apps and other channels.

Use real-time personalization to engage your customers with relevant email campaigns. Send timely and personalized messages with time-to-open email personalization that optimizes email opens with dynamic and customizable sections. Every aspect of the email can be customized, including offers, product selection and overall content, all based on a real-time understanding of the customer journey.

Increase the relevance of every customer interaction on your websites and apps with Einstein Decisions. Einstein Decisions is powered by contextual bandit algorithms that use historical and real-time profile data, along with your predefined business logic, to identify relevant and dynamic offers throughout the customer journey. As you deliver content and offers to your customers, new data is constantly fed into Einstein, allowing the algorithm to improve its ability to deliver more optimal future decisions in a variety of dynamic scenarios.

See real-time analytics of key performance indicators including transactions, responses, conversions and revenue. Explore your data at the individual, segment and campaign level. Track dashboards with in-depth analytics of customer trends across channels and touchpoints and improve your website and app experience.

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Optimize your web and app experiences with A/B and multivariate testing. Leverage historical, behavioral, contextual, and real-time data to target testing based on segment membership or rule-based testing triggers. Act on results with confidence, using randomized tests that use Bayesian models to estimate confidence levels for available and custom KPIs. Integrate data to optimize personalization across all channels, including your website, mobile app, email or service, and sales interactions.

Use profile data to deliver highly targeted surveys on your websites and apps. Capture zero-side data that enriches your customers with insights and personalization capabilities through progressive profiling. Use individual responses to inform the next content your customers receive and increase the effectiveness of various CTAs on your websites and apps.

This page is provided for informational purposes only and is subject to change at any time. Please contact a sales representative for detailed pricing information.

A personalization engine is a type of technology solution that ingests customer profile and engagement data and then, using machine learning and artificial intelligence, determines relevant messaging, targeting and content for each customer, based on their preferences and interests These insights can be incorporated into various marketing touchpoints to improve the customer experience.

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Many Marketing Cloud products offer the ability to personalize customer engagement, but “Personalization” in Marketing Cloud refers specifically to products that allow you to unify customer engagement across websites, apps, email, and other touchpoints to generate personalized preferences and interests. real-time offers, messaging and in-person experiences.

Yes, Marketing Cloud Personalization and Engagement Studio are the same. Interaction Studio will change its name to Marketing Cloud Personalization in 2022.

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