Smart Borrowing Strategies: Maximizing Loan Benefits With A Calculator

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Do you know how to actually get people interested in business loans? Smart digital marketing in banking can pay off in as little as six months. As digital lending overtakes in-house banking, it is important to identify new business lending lead generation strategies.

Smart Borrowing Strategies: Maximizing Loan Benefits With A Calculator

Some marketing strategies for banks and financial institutions are effective when used in combination. The HES team decided to create a step-by-step guide to marketing funding, including content marketing, search engine optimization, social media funding, online advertising and email campaigns. In addition, we will demonstrate the return of digital marketing for banks by highlighting lenders and online finance companies that have successfully implemented it.

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For any lending institution to strive and survive today, it is important for the banking industry to promote its website through digital marketing. You know the basics of online marketing and probably use some of your competitors’ popular platforms.

Before we dive into effective marketing ideas for loan companies, let’s take a look at the individual online sales channels.

Search engine optimization is the first consideration when choosing a marketing strategy for banks and financial institutions. Optimize your loan website for customers interested in the financial services and products you offer. While 68% of all customer journeys start on a search engine, only 0.63% of users make it to the second page of Google search results. SEO helps you rank higher in organic search results.

According to Infront Webworks, 90% of clicks on Google search results are from organic links found on the first page. On the other hand, Google’s paid ads only account for 10% of clicks. This is a condition

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Your financial institution’s web content is the foundation upon which all of your online sales channels are built. Content marketing includes service landing pages on your website, blog posts, infographics, press releases on third-party websites, and more. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as a component. Let’s take a look at your overall marketing plan. It costs about 62% less than traditional marketing channels.

When working on content, make sure it contains all the information your customers are interested in. Deliver real value to your users. Write quality content to get customer conversions.

We will focus more on blogging, which is a great way to increase brand awareness online. The blog is not about your services. This way, your customers will know that you know what you are doing. It’s a great tool to remind your customers by sending them a notification about new articles once a month.

Here are some important things to keep in mind when doing content marketing.

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Add links to your services and other blog posts and don’t forget to include keywords to increase your search engine rankings. Also, always analyze your blog traffic and placement to keep your marketing budget under control.

For example, SoFi has a very engaging blog and posts daily articles on mortgage rates, loans and company news and other related ideas.

Statistics show that 83% of marketers say that video content helps them generate leads. 87% reported increased website traffic. You can use any social media platform including YouTube or Instagram to promote your video content. You can also put videos on your website and use them to showcase your potential customers.

When done right, video content can give your customers a personal touch by allowing them to interact with you and your team.

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It’s good to have a more dexterous hand when shooting videos. If you want to consistently deliver video content, hire a designer or contact a design agency for specific videos.

Social media marketing, or SMM, is not as easy as it looks. However, it is an effective strategy to increase traffic to your website. For social media lending, you can consider Instagram, Facebook, Twitter, Linkedin, etc. Social media helps you get to know your customers, research their preferences, and connect with them every day.

Based on market research, credit companies can find their target customers primarily on Twitter and Facebook. According to CMI’s 2021 study, Facebook was the primary distribution channel for B2C marketers over the past year, delivering the most favorable results. Meanwhile, B2B marketers told CMI that LinkedIn is the most comprehensive and powerful organic social media distribution platform. However, things may be different in other countries, so we recommend doing some social media research first.

Once you’ve chosen your social network, it’s time to work on your content. It’s like a blog here. Write about what your customers need to know, share business news, promote your credit services and website, and always respond to comments. And don’t be afraid to experiment. Mix video marketing with written content and use infographics and images of your employees. The goal is for your customers to trust you and build a loyal relationship with your business.

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Consider scheduling posts to ensure effective SMM coverage. Around the world, different people browse different social networks at different times. So if you’re not a local lender, it’s important to schedule time to post in your network. In our experience, the ideal time for most people to be online is between 12pm and 3pm.

In addition, do not forget to monitor and analyze traffic from social networks. You can change your strategy at any time to increase your business loan leads.

Email marketing is a traditional approach to customer acquisition. We recommend integrating it into your digital strategy for high conversion to successful campaigns.

Email drip campaigns allow you to target current and potential customers by sending a series of emails. You can categorize your customers based on their banking habits, income, job title, marital status, etc. and send emails to separate groups. Track your campaign success with CMR software. Modern solutions can show you who opened your email, read it, clicked on links to learn more, and more.

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Google Business Profile (formerly Google My Business) is a useful tool for lending businesses, including loan officers, to improve their marketing efforts and build a strong online presence. By optimizing your Google Business Profile, lenders can increase their visibility in local search results, build trust and attract potential customers. Here are a few ways this platform can benefit lending businesses, as well as recommendations on how to use it effectively.

1. Better Local Visibility: A well-optimized Google Business Profile can help your credit business appear high in local search results. When people in your target area search for loan officers or mortgage services, your profile may rank higher than larger or national competitors. This increased visibility can lead to more website traffic, inquiries and ultimately more customers.

Recommendation: To increase your local visibility, make sure your profile is complete, accurate and up-to-date. Enter all relevant business information including business name, address, phone number, website URL and hours of operation.

2. Credibility and Trust: Prospective customers often rely on reviews and ratings to gauge the credibility and reputation of a loan company. A Google Business Profile gives your customers a platform to provide reviews and testimonials that can greatly influence the decision-making process of your potential customers. Positive reviews build trust, show professionalism and set you apart from your competitors.

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Recommendation: Encourage satisfied customers to leave reviews on your Google Business Profile. You can politely request a review by email, embed a review request link on your website, or send a notification after a successful transaction. Demonstrate your commitment to customer satisfaction by responding quickly to reviews, whether positive or negative.

3. Attractive Visual Content: A visually appealing Google business profile can grab the attention of potential customers and make a strong first impression. Regularly updating your profile with high-quality images of your office space, team members or happy customers will humanize your brand and build relationships with your target audience.

Recommended: Upload a recent photo that demonstrates your professionalism, professionalism and customer-centric approach. Consider including pictures of customers happy with their new home or testimonials highlighting successful partnerships. Regularly refreshing your visual content will help keep your profile attractive and relevant.

4. Consistent NAP Information: Consistency of NAP (name, address, phone number) across different online platforms is essential for search engine optimization and user experience. Accurate and consistent NAP information will strengthen your business’s legitimacy and increase your chances of appearing in relevant local search results.

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Recommendation: Make sure your NAP details are consistent across your Google Business Profile, website, social media profiles, online directories and other online listings. Please review this information regularly and update as necessary.

We have covered ways to increase organic traffic to your website. Paid online advertising allows you to add another dimension to your marketing campaign. Search ads appear at the top of the results,