Tv Commercial Personal Injury Lawyer: Your Guide To Assistance – Personal injury SEO is one of the most competitive industries we deal with in our clients standing Average cost per click (CPC) on Google for personal injury lawyers can exceed $ 80 / click. If you can achieve high organic Google rankings for PI lawyers, this qualified placement is one of the most profitable forms of marketing. I will share the success story of our personal injury client at Kurgis & Associates in Columbus, OH. We have this firm ranked at the top of Google for the coveted keyword “Columbus personal injury attorney”. After reading this article, you can better understand what helped this company reach the top of Google. You can use this strategy for your company. To begin, it is important to understand some fundamental SEO elements that play a major role in the overall strategy.
According to Ahrefs, authority is the power of a given domain The stronger your site’s authority, the easier it is to rank on the first page of Google’s Authority Score based on the number of external links pointing to your site
Tv Commercial Personal Injury Lawyer: Your Guide To Assistance
Kevin & Associates has an authority score of 11/100 You might not think that’s great, but for a local business, anything over ten is considered above average. Some of the top competitors in Columbus have high authority scores: BG Miller (19/100) and Elk & Elk (33/100).
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I am not disappointed that the Kurgis scored lower authority than their competitors. I know that their backlinks are high quality, and that strong, high quality content will help them rank well.
Note: Our agency prefers the SEMRush domain review tool (screenshot below). I recommend comparing your authority to your competitors ahead of you on Google to understand the differentiation.
If you’re a personal injury attorney with a low authority score, it may take longer to outrank your competitors, no matter how optimized your content is. Many times, SEO agencies guarantee Page-A ranking in a short period of time The reality is that if you have low authority, it takes time to build backlinks to increase your credibility in the eyes of Google. If a person has owned a personal injury law firm for over 50 years, won hundreds of large settlements, and has a website since the 90s, it makes sense that Google will prioritize this site over a new PI firm. It takes time to build credibility and trust
The best way to build your domain authority is to get backlinks leading to your site. This is an important SEO element, because these links from authoritative sources help Google show the authority and credibility of your site.
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We search the first page of Google for the query we are trying to rank for to find relevant local directories For the query “Columbus personal injury attorney,” Findlau, Super Lawyers, and Justia have directories that rank on the first page of Google (highlighted below). We recommend adding your company to each of these directory sites. While these backlinks are not followed, they still drive relevant traffic from the request you want to rank for.
Along with industry directories, we recommend local directories Examples of local directories are the Better Business Bureau and the Chamber of Commerce Find sites in your city that have local businesses and add your company This is a great way to establish local authority I recommend personal injury attorneys sponsor community events such as youth hockey league. This helps with awareness in your local community, and you can earn valuable local backlinks if you list your partners in this community event on their website.
Earlier I said that Kurgis has a strong backlink profile despite having an authority score of only 11. Kevinkurgis.com contains external links from influential sites. stop using the Columbus lawyer’s name in Google search.
If you have an important win or news to share, contact the local media This can increase the authority and credibility of your website You will also notice local directories linked to kevinkurgis.com in the backlink profile below
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Create a list of primary keywords that your business is trying to rank for This will help you outline your on-page SEO strategy
When we joined Kurgis & Associates, we developed a comprehensive keyword list based on their practice area (see list of practice areas below). In order to prioritize what to tackle first with our SEO deliverables, we need to understand their most important practice areas.
Once the training area is aligned, we can start compiling the words we want to rank We run these keywords by the client to ensure relevance Below is an example of how to compile our keywords in Google Docs
Once the client approves the keyword list, we add the keywords to SEMRush for tracking purposes. Keyword tracking allows you to monitor progress compared to competitors
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Below you can see that Kurgis & Associates ranks #1 on Google for “Columbus car accident attorneys” and “Columbus car accident attorneys,” coveted keywords that drive profitable organic clicks.
Your personal injury law firm should track keywords and competitors Changes made to your site should positively affect SEO rankings if you have the right strategy in place.
You now have a realistic expectation of how long it will take for your website to rank according to its authority. You also know how to track progress with competitors with keyword tracking. It’s time to dive into on-page optimization.
Long gone are the days when you could add 1000 words of fluff to a practice area page, sprinkle in keywords and rank well. Google wants informative content from experts answering questions that search the website For an example of quality content I will focus on the Car Accidents page on the Kurgis & Associates website. This page is informative, shows expertise and provides valuable information about car accidents. This site focuses on user experience, which Google is looking for
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The bullet below highlights the important part of the car accident page Google loved the content on this page, which helped it reach the top of Google for the coveted keyword “Columbus car accident Lawyer.”
Optimizing the title is the lowest hanging fruit that can lead to quick SEO gains. It is important to include the training venue and location keywords in your title
For Kurgis & Associates, Columbus Auto / Auto Accident Changes noted in that section. There are also keywords that we try to rank for on the page Strong content is the main reason this page ranks well, but a strong section definitely helps
Note: Regarding Penalties for DUI / OVI in Ohio Angel & Martin, LLC. This is a great blog topic because it hits on the top three bullet points
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While I was at the FileVine conference, a New Hampshire personal injury attorney shared that they won $1 million based on a YouTube video they recorded.
The lawyer set up a studio with a green screen in the basement, started recording videos and uploaded them to YouTube.
After a serious accident and fall, the victim found a YouTube video of the victim in the hospital with a broken neck and contacted him. The rest is history
If you write a blog based on the topic selection strategy above, you can also record YouTube videos and present them on the blog. Google often features videos on the first page of Google, allowing your website to rank higher.
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YouTube is the second largest search engine in the world Use this for your PI company! Note: For Kurgis & Associates, we take all their TV spots, upload them to the YouTube channel and serve them as video ads on YouTube. This is not technically an SEO strategy but a good video marketing plan
The local pack gets 44% of clicks on the first page of Google When someone is looking for a personal lawyer on Google, they usually search based on location If you appear in the local pack with positive reviews, you have a strong chance of getting this type of business.
I recommend reading my Google Business Profile Optimization Checklist to better understand what it takes to rank in the local pack.
Experience, Expertise, Authority and Trust (E-E-A-T) are Google ranking factors. Google wants to make sure your website can be trusted We recommend the following articles listed below for lawyers Remember, E-E-A-T can not be done on a specific page; These are various on-site and off-site factors
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UX continues to be an important Google ranking factor Google wants users to have a good experience on your site After redesigning their website, Kurgis and Associates saw a significant increase in rankings. If you look at their car accident page, it’s easy to scroll through and read
